According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%.
However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than the costs of deploying an email campaign.
According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%.
However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than the costs of deploying an email campaign.