by Prospects Influential | Oct 3, 2013 | Direct Marketing Stats
According to MailerMailer’s 13th Annual Email Marketing Metrics Report, messages with the most number of links (21+) received the highest click rate of 2.8%, while messages with the fewest number of links (1 to 5) received the lowest click rate of 1.2%...
by Prospects Influential | Oct 3, 2013 | Direct Marketing Stats
Here’s a breakdown of the best day and time to send out an email blast based on the best click rates. The click rate measures the number of recipients who clicked one or more links in the email message. This statistic was based on unique clicks within the message. ...
by Prospects Influential | Oct 3, 2013 | Direct Marketing Stats
Here’s a breakdown of the best day and time to send out an email blast based on the best open rates. The open rate measures how many people viewed or opened a specific message. Keep in mind, when looking at how scheduling affects open rates, it’s important to...
by Prospects Influential | Sep 16, 2013 | Direct Marketing Stats
Email open rates increased 13.5% to 31.1% This is according to a report from Epsilon that compared the first quarter of last year to the first quarter of 2013. Click rates also increased over last year, reaching 5.1%.
by Prospects Influential | Sep 6, 2013 | Direct Marketing Stats
According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%. However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than the costs of deploying an email campaign.
by Prospects Influential | Jul 24, 2013 | Direct Marketing Stats
According to a recent study conducted by the UK Direct Marketing Association, these are the top three actions taken by consumers after they receive a mail piece from a company that they are interested in: visit the company’s website (44%) search online for more...
