Category Archives: Direct Marketing Stats

Increase Click Rates

According to MailerMailer’s  13th Annual Email Marketing Metrics Report, . Messages with the most number of links (21+) received the highest click rate of 2.8%, while messages with the fewest number of links (1 to 5) received the lowest click rate … Continue reading

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Click Rates

Here’s a breakdown of the best day and time to send out an email blast based on the best click rates. The click rate measures the number of recipients who clicked one or more links in the email message. This … Continue reading

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Open Rates

Here’s a breakdown of the best day and time to send out an email blast based on the best open rates.  The open rate measures how many people viewed or opened a specific message.   Keep in mind, when looking at how … Continue reading

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Email open and click rates showing increase

Email open rates increased 13.5% to 31.1% This is according to a report from Epsilon that compared the first quarter of last year to the first quarter of 2013. Click rates also increased over last year, reaching 5.1%.

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Direct Mail vs Email

According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%. However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than the costs of deploying an … Continue reading

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Top Direct Mail Actions

According to a recent study conducted by the UK Direct Marketing Association, these are the top three actions taken by consumers after they receive a mail piece from a company that they are interested in: visit the company’s website (44%) … Continue reading

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SMS Click Rates

According to a study lead by Dynmark, SMS messages achieve a high response rate, and much of that engagement occurs in the first 15 minutes. Click rates achieved by SMS messaging outperformed the industry standard of 4%, with retail (8%) … Continue reading

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Direct Marketing ROI

It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown:   B2B For customer acquisition, marketers report email (39.8%) as the … Continue reading

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