by Prospects Influential | Jul 11, 2013 | Direct Marketing Stats
According to a study lead by Dynmark, SMS messages achieve a high response rate, and much of that engagement occurs in the first 15 minutes. Click rates achieved by SMS messaging outperformed the industry standard of 4%, with retail (8%) and entertainment (14%)...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Stats
It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown: B2B For customer acquisition, marketers report email (39.8%) as the...
