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Consumer lists play an important role in marketing
products and services to the diverse consumer market.
Consumer lists may be selected by location, behavior
and interests, activities, demographics (age, income,
gender, ethnicity) and so on.
When buying consumer mailing lists, you receive standard
data (such as listed below) and often also have the
option to add Selects, which will vary depending
on the original list source. Consumer telemarketing
lists include phone numbers along with the standard
data. Here are some examples:
Typical Standard Data |
Typical Select Data
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| Name
Complete Address
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Telephone
Gender
Age
Income
Homeowners
Home Value
Home mortgage info
Tenancy
Credit cards |
Credit status
Presence of children
Ethnicity
Buying Patterns
Areas of Interest
Buyers
Frequency of Purchase
Types of Purchase
Value of Purchase |
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![Standard Industrial [SIC] Codes](/images/buttons/ovals/SIC.gif){kind=small}
