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Consumer Lists

Direct Mailing Lists

Consumer Mailing lists are the oldest and most common form of direct marketing. They have been used to market products and services to consumers and businesses since the late 1800’s! Direct mail can range from plain letter mail to colourful eye-catching postcards to multi-page catalogs.

A direct mail piece can be designed to make an instant sale or simply inform the recipient about your business’s product and/or services. Whatever the desired outcome of a direct mail campaign, one fact remains – using a direct mailing list is a proven and cost-effective way to reach out to targeted prospects.

While no direct mailing list is perfect, depending on the company you use to get your consumer list, your mailing list may include outdated information. If you’re looking for direct mailing lists, it’s essential that you purchase your mailing lists from a company that updates its database regularly and provides the most current information available. That’s why having Prospects Influential List Brokers do the leg work for you is so valuable. Our list brokers know when each direct mailing list was last updated, how often is it updated, where the data is sourced and what the accuracy guarantee is.

All of the direct mailing lists our list brokers provide are refreshed on a regular basis, updated with any “do-not-mail” requests, change of addresses and/or deceased contact names. Each mailing list will include name and mailing complete address. Our list brokers recommend that you consider more targeted direct mailing lists to maximise your results. A successful direct mailing list is one that uses many selects, narrowing down the field and better targeting your prospective customers. Direct mailing list costs are determined by the source, the select criteria, and the volume ordered (minimum order quantities may apply).

Our list brokers can also provide Multi-Channel Lists which will allow you to combine your Direct Mailing list with a Telemarketing and/or Opt-in Email campaign.

If you want to narrow the criteria even more, ask our list brokers about our Consumer Specialty Lists.

Things to keep in mind when using direct mailing lists:

  • Have a realistic budget. The direct mailing list cost is only one component. Make sure you consider the cost of printing and postage.
  • Perfect your mail piece. Remember size and dimension will affect the cost of postage, while the layout and color are essential to capturing your prospects’ attention.
  • Personalize your message. Mail that is personalized receives much more attention that unaddressed mail. It increases the chance your mail will be opened instead of just tossed in the trash.
  • Target, target, target. The direct mailing list you decide on will make or break your marketing campaign. Seriously consider who you are trying to reach.

Consumer Lists

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