Click Rates

Here’s a breakdown of the best day and time to send out an email blast based on the best click rates.

The click rate measures the number of recipients who clicked one or more links in the email message. This statistic was based on unique clicks within the message. 

 

Keep in mind, when looking at how scheduling affects open rates, it’s important to remember that each list acts differently, so individual results will vary.

 

  • For click rates, the highest response stats occurred on Sundays followed by Tuesdays

 

  • The highest click rates were for messages scheduled between evening and early morning. The lowest click rates were seen for messages scheduled for delivery late morning/early afternoon.

 

  • In general that click rate increases along with the number of links in an email

 click rates by day

click rates by delivery time

This data is from MailerMailer’s  13th Annual Email Marketing Metrics Report, which analyzed over 1.4 billion email messages sent between January 1, 2012 and December 31, 2012

* Results have been adjusted to reflect the local time of the sender.

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