Top Direct Mail Actions

According to a recent study conducted by the UK Direct Marketing Association, these are the top three actions taken by consumers after they receive a mail piece from a company that they are interested in:

  • visit the company’s website (44%)
  • search online for more information on the company’s service or product (34%)
  • keep the mailing piece for future reference (26%)
conducted by the UK Direct Marketing Association

The top three actions consumers take after receiving direct mail from a brand they’re interested in:

  • 44% visit a brands’ website,
  • 34% search online for more information about the product
  • 26% keep the mailing for future reference

– See more at: http://printinthemix.com/Fastfacts/Show/749#sthash.xHr2zROx.dpuf

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