According to a recent study conducted by the UK Direct Marketing Association, these are the top three actions taken by consumers after they receive a mail piece from a company that they are interested in:
- visit the company’s website (44%)
- search online for more information on the company’s service or product (34%)
- keep the mailing piece for future reference (26%)
conducted by the UK Direct Marketing Association
The top three actions consumers take after receiving direct mail from a brand they’re interested in:
- 44% visit a brands’ website,
- 34% search online for more information about the product
- 26% keep the mailing for future reference
– See more at: http://printinthemix.com/Fastfacts/Show/749#sthash.xHr2zROx.dpuf