How To Buy Lists

First, you'll need to define your target market and your campaign. This will determine the type of list you will be shopping for. Prospects Influential Inc can help you define your Target Market.

Things to think about when Purchasing Direct Marketing Lists …

• Who are you trying to reach? Businesses? Consumers?
• What are you offering? What are you trying to promote?
• Where are you trying to reach? What’s the geography involved?
• When do you want your message to go out and how frequently?
• Why do you want to reach this audience specifically? What’s your objective
• How do you want to reach your audience? Direct Mail, Telemarketing, Opt-in Email or SMS/Texting?
• What’s your marketing budget for the list? Have you taken into consideration all costs involved for your project? Postage costs, printing costs etc.

Next, you'll need to contact a qualified list broker, such as Prospects Influential Inc. We has global List Brokers with over 32 years of experience in the Direct Marketing and List Brokering industry. Prospects Influential Inc provides Mailing Lists, Telemarketing Lists, Opt-in Email Lists, SMS/Texting Lists, Multi-channel Lists and Specialty Lists to satisfy virtually any Direct Marketing need. With the details you give us, our knowledgeable List Brokers will connect you to even the most hard-to-reach target audiences.

Know the Different List Sources Available

• Association - Professional or trade association membership buyers. Many of these individuals also purchase other offerings from their organizations.
• Subscriber/Controlled Circulation - Magazine or continuity subscription buyers. Sometimes offered along with names of expired subscribers at a lower price.
• Buyer - Proven buyers of a list owner's product or service. Often offered with a "hot list" or "recent buyers" sub-file at an up-charge.
• Compiled - Names of prospective buyers compiled by a third party. While not usually considered as productive as association, subscriber or buyer lists, compiled files can be effective.
• Direct Response – Responders to past offers either by telemarketing, direct mail, TV/Radio, internet/online registration.

Understand Your List Price

• Costs are determined by the list source, the select criteria, and the volume ordered.
• Lists most often have a base price per thousand names, expressed as cost "/M".
• Options to ‘select’ other criteria such as geographic areas, job titles, industries, or other desired information are usually an additional cost/M
• Processing & Delivery by email are charged for each order. These are direct charges for processing the order and then delivering the data electronically. Cost is a flat rate usually between $50-$95 regardless of the size of the list.

Use our Ten Steps to Success to get started planning or Contact a Prospects Influential Inc List Broker today at 800 352 2282