Multi-channel Lists
| The key to marketing is repetition. Multi-channel Marketing reaches the same prospects with a similar or related message through a blend of two or more Direct Marketing methods including Direct Mail, Telemarketing, Opt-in Email and/or SMS/Texting. TV, radio, newspaper, magazine, referral, word of mouth also help contribute to the positive impact of marketing. |
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By contacting the same prospect with similar messages using a combination of Direct Mail and Telemarketing or Opt-in Email and SMS/Texting, marketers achieve a significant advantage by making multiple impressions. This helps the marketer to be thought of first when the prospect is ready to make a purchasing decision.
Multi-channel Marketing strengthens the initial message as prospects receive follow-up information through a different method. This also gives the prospects a variety of ways to respond, which also helps improve response rates. At least one study says that customers of multi-channel companies spend 30% more than customers of one-channel companies
The 3 main objectives of Multi-channel Marketing
- Increase the number of new customers, either directly or through referrals.
- Increase the retention rate ¬ of your customers, so they return next week, month or year.
- Increase the average order size, to get your customers to buy higher priced items, additional new products or an increased quantity through cross promotion.
A few examples of Multi-channel Marketing are:
- Sending Opt-in Emails in conjunction with Direct Mail (“Look in your mailbox this week for…”)
- Telemarketing campaigns that invite your prospects to visit a web site to print out a coupon that they could take to a retail outlet.
- Viral marketing through SMS/Texting, whereby prospects are rewarded recommending a product to a friend.
- A Opt-in Email campaign sent to Purchasing Decision Makers with a Telemarketing follow up.
Prospects Influential Inc has Multi-Channel Lists available for both Consumers and Businesses. Multi-Channel List costs are determined by the direct marketing methods chosen, the select criteria, and the volume ordered.
Call Prospects Influential Inc today at 800 352 2282 to learn more about our Multi-channel Lists and how they can help you improve your bottom line!
