by Prospects Influential | Jan 9, 2014 | Direct Marketing Articles
Touted as one of the aggressive and strict anti-spam laws in the world, Canada’s CASL (Canadian Anti-Spam Legislation) is slated to come into full effect July 01, 2014. If you are planning an email or sms/text campaign in Canada, you should make sure you are clearly...
by Prospects Influential | Oct 3, 2013 | Direct Marketing Stats
According to MailerMailer’s 13th Annual Email Marketing Metrics Report, messages with the most number of links (21+) received the highest click rate of 2.8%, while messages with the fewest number of links (1 to 5) received the lowest click rate of 1.2%...
by Prospects Influential | Oct 3, 2013 | Direct Marketing Stats
Here’s a breakdown of the best day and time to send out an email blast based on the best click rates. The click rate measures the number of recipients who clicked one or more links in the email message. This statistic was based on unique clicks within the message. ...
by Prospects Influential | Oct 3, 2013 | Direct Marketing Stats
Here’s a breakdown of the best day and time to send out an email blast based on the best open rates. The open rate measures how many people viewed or opened a specific message. Keep in mind, when looking at how scheduling affects open rates, it’s important to...
by Prospects Influential | Sep 23, 2013 | Direct Marketing Articles
Before we can discuss the pros and cons of each type of email list, we need to explain the differences between owner deployed and released email lists. With an owner deployed list, you will not receive a physical email list. You pay for the deployment of your message...
