by Prospects Influential | Jun 21, 2019 | Direct Marketing Articles
Direct marketing delivers your marketing message directly to a group consumers or businesses. It’s a form of promotion and advertising that provides the recipient with a direct call to action. The direct marketing list you use can make or break your direct...
by Prospects Influential | Apr 12, 2016 | Direct Marketing Articles
Setting a budget for your company’s direct marketing campaigns The key benefit of direct marketing is that you are marketing directly to prospects within your target market, as opposed to trying to market to everyone and hoping for the best. For this reason...
by Prospects Influential | Jan 9, 2014 | Direct Marketing Articles
Touted as one of the aggressive and strict anti-spam laws in the world, Canada’s CASL (Canadian Anti-Spam Legislation) is slated to come into full effect July 01, 2014. If you are planning an email or sms/text campaign in Canada, you should make sure you are clearly...
by Prospects Influential | Sep 23, 2013 | Direct Marketing Articles
Before we can discuss the pros and cons of each type of email list, we need to explain the differences between owner deployed and released email lists. With an owner deployed list, you will not receive a physical email list. You pay for the deployment of your message...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Stats
It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown: B2B For customer acquisition, marketers report email (39.8%) as the...
