by Prospects Influential | Mar 10, 2016 | Direct Marketing Articles
A target market is the group of people you want market your product or service to. Location, income, age, and occupation are just a few of the demographics that can make up a target market. The key is finding the perfect group to market to. If you try to reach out to...
by Prospects Influential | Nov 24, 2014 | Direct Marketing Articles
It’s easy to market to everyone, but doing so will seldom get you the results you are looking for. The majority of consumers or businesses out there have no interest in what you have to sell. You need to take an objective look at your product and your current...
by Prospects Influential | Feb 6, 2014 | Direct Marketing Articles
Direct marketing should invoke customer involvement, not irritation. The purpose behind direct marketing is to build a healthy engagement with your prospect. It’s always nice when a direct marketing campaign results in a hard sale, but if they aren’t ready to make the...
by Prospects Influential | Jun 3, 2013 | Direct Marketing Articles
Prospects Influential List Brokers have over 30 years of experience in the direct marketing industry. Here are some pointers we learned over the years: Determine your budget. Know how many sales (or new customers) you need to generate in order to make a profit....
by Prospects Influential | May 7, 2013 | Direct Marketing Articles
The Direct Marketing Lists you choose will determine the success of your marketing campaign. But with so many direct marketing lists out there, how do you find the right lists for your needs. It’s important to educate yourself, whether you decide to find the lists...