10 Top Reasons to Use a List Broker
Why buy your direct marketing lists through a list broker rather than directly from a list owner and/or management company? Normally, if you cut out the middleman and buy directly, you can save yourself some money. That’s how it is in most business circumstances,...
Childhood Cancer Awareness: Connecting With Donors
Childhood cancer doesn't seem possible. And yet it happens. Childhood cancer is the leading cause of death by disease for children under 14 in the world. In the United States, it is estimated that 10,470 cases of childhood cancer will be diagnosed in 2022, and 1,050...
What’s the Purpose of Movember?
If you notice more beards and mustaches this November, know that it isn't just a manly fashion statement or a competition for the most luxurious whiskers or even a way to keep warm as the cold weather sets in. Many men throw out their razors in November as part of...
How To Raise Awareness For Breast Cancer
By now everybody recognizes the pink ribbon as the emblem of Breast Cancer Awareness Month. Starting in 1985, October has been the designated month to educate women and the entire population on the seriousness of breast cancer and the necessity of early detection....
Three Ways to Find Generous Donors for your Nonprofit
Nonprofits face many fundraising challenges. Competition for the donor's dollar is fierce: in Canada alone there are over 170k nonprofits and charitable organizations and in the difficult economic situation of 2022, many donors are holding on to their money. In fact,...
How to Use Direct Marketing for Fundraising
Do you have a marketing strategy for fundraising? How are you planning to build enthusiasm with your current donors and engage new ones? It’s important to develop a strong message and to continue to work on growing your donor base whether from internal list building...
Killer Tips to Selecting a Direct Marketing Email List That Converts
We all know that direct marketing via email is potentially well worth any businesses' time and effort. In fact, email marketing has demonstrated a whopping 4,200% ROI — that's $42 for every $1 spent. There is one caveat, however. Your email marketing campaign...
Questions to ask your List Broker
Whether you are using a list broker for the first time or are looking for new list brokers to get additional list quotes, do your research. Here are a few questions we think will help to ensure you are dealing with the right list broker. What is Included with the...
Measuring the Results of your Direct Mail Campaign
You have found a knowledgeable, experienced list broker. With their help you have selected optimal direct mailing list based on your ideal target audience. You have decided on the perfect design for you mail piece and you’re now ready to go. But wait, how are you...
Successful Telemarketing Strategies
Telemarketing is one of the most effective strategies for growing your business. It is vital in generating brand recognition, cultivating customer relationships and lead nurturing. Here are some telemarketing strategies to help you maximize your results: Make sure you...