Direct Marketing Resolutions for a Successful New Year
As we embark on a new year, direct marketing stands as a pillar of connection between businesses and their target audiences. To thrive in 2024 and beyond, it's essential to make specific resolutions geared towards enhancing the effectiveness of your direct marketing...
Direct Marketing for the New Year
Designing direct marketing campaigns centered around New Year's resolutions presents the perfect opportunity to connect with your audience on a personal level. As people are motivated to make positive changes in their lives, aligning your products or services with...
Unlocking Success: The Benefits of Adding Direct Marketing to Your Marketing Mix
Explore the benefits of adding direct marketing to your marketing plan and why it remains a valuable tool for businesses in the digital age.
10 Top Reasons to Use a List Broker
Why buy your direct marketing lists through a list broker rather than directly from a list owner and/or management company? Normally, if you cut out the middleman and buy directly, you can save yourself some money. That’s how it is in most business circumstances,...
Childhood Cancer Awareness: Connecting With Donors
Childhood cancer doesn't seem possible. And yet it happens. Childhood cancer is the leading cause of death by disease for children under 14 in the world. In the United States, it is estimated that 10,470 cases of childhood cancer will be diagnosed in 2022, and 1,050...
What’s the Purpose of Movember?
If you notice more beards and mustaches this November, know that it isn't just a manly fashion statement or a competition for the most luxurious whiskers or even a way to keep warm as the cold weather sets in. Many men throw out their razors in November as part of...
How To Raise Awareness For Breast Cancer
By now everybody recognizes the pink ribbon as the emblem of Breast Cancer Awareness Month. Starting in 1985, October has been the designated month to educate women and the entire population on the seriousness of breast cancer and the necessity of early detection....
Three Ways to Find Generous Donors for your Nonprofit
Nonprofits face many fundraising challenges. Competition for the donor's dollar is fierce: in Canada alone there are over 170k nonprofits and charitable organizations and in the difficult economic situation of 2022, many donors are holding on to their money. In fact,...
How to Use Direct Marketing for Fundraising
Do you have a marketing strategy for fundraising? How are you planning to build enthusiasm with your current donors and engage new ones? It’s important to develop a strong message and to continue to work on growing your donor base whether from internal list building...
Killer Tips to Selecting a Direct Marketing Email List That Converts
We all know that direct marketing via email is potentially well worth any businesses' time and effort. In fact, email marketing has demonstrated a whopping 4,200% ROI — that's $42 for every $1 spent. There is one caveat, however. Your email marketing campaign...