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Increase Click Rates

According to MailerMailer’s  13th Annual Email Marketing Metrics Report, . Messages with the most number of links (21+) received the highest click rate of 2.8%, while messages with the fewest number of links (1 to 5) received the lowest click rate of 1.2% .

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Click Rates

Here’s a breakdown of the best day and time to send out an email blast based on the best click rates. The click rate measures the number of recipients who clicked one or more links in the email message. This statistic was based on unique clicks within the message.   ...

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Open Rates

Here’s a breakdown of the best day and time to send out an email blast based on the best open rates.  The open rate measures how many people viewed or opened a specific message.   Keep in mind, when looking at how scheduling affects open rates, it's important to...

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Top Direct Mail Actions

According to a recent study conducted by the UK Direct Marketing Association, these are the top three actions taken by consumers after they receive a mail piece from a company that they are interested in: visit the company's website (44%) search online for more...

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SMS Click Rates

According to a study lead by Dynmark, SMS messages achieve a high response rate, and much of that engagement occurs in the first 15 minutes. Click rates achieved by SMS messaging outperformed the industry standard of 4%, with retail (8%) and entertainment (14%)...

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Direct Marketing ROI

It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown:   B2B For customer acquisition, marketers report email (39.8%) as the...

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