How to make the Best use of your Telemarketing List
Of all the different Direct Marketing methods, telemarketing is the most personal. You are in the front lines, speaking directly to your prospect, in real time. Good or bad, you will always get an immediate response. Obviously, you would rather be talking to prospects...
New Year, New List
It’s the New Year and everyone knows what that means — time start looking for a new direct marketing list! Whether you’re using a mailing list, a telemarketing list or an email list, it’s always amazing when you finally find the perfect well-targeted, high-quality...
Using Direct Mail for Real Estate Marketing
Direct mail is a proven and effective direct marketing method, especially when being used for real estate marketing. Finding potential home buyers and/or sellers and reaching out to them with direct mail isn’t hard and it’s very cost effective. Considering...
Is Telemarketing still effective?
When it comes to direct marketing, telemarketing is probably the most disliked method among both businesses and consumers. There was a time when telemarketing was huge, but over the years, telemarketing has gained a negative reputation as people generally associate it...
How to Make Your Direct Mail Campaign More Effective
Despite the popularity of e-marketing, direct mail is still an effective way to reach out to prospective businesses and consumers. It starts with the List. One of the biggest benefits of direct mail is the ability to target the businesses and consumers who are would...
Your Direct Marketing Methods Should Complement, Not Compete
A common challenge for marketers is deciding which direct marketing method they should use. Should you try a Direct Mail? Telemarketing to a list of prospects? Maybe an email campaign? According to the Direct Marketing Association, direct mail is starting to make a...
What Does Direct Marketing Cost?
Setting a budget for your company's direct marketing campaigns The key benefit of direct marketing is that you are marketing directly to prospects within your target market, as opposed to trying to market to everyone and hoping for the best. For this reason alone,...
Common Target Markets
A target market is the group of people you want market your product or service to. Location, income, age, and occupation are just a few of the demographics that can make up a target market. The key is finding the perfect group to market to. If you try to reach out to...
Do’s and Don’ts of Cold Calling
You’ve just purchased a targeted telemarketing list. Now what? Now your sales representatives begin cold calling that list. Cold calling can be very effective, but all too often, the sale is hindered by poor cold calling etiquette. As a result, prospects are turned...
What is a List Broker?
Every business owner, big or small, should know the importance of direct marketing. Marketing directly to a certain group of consumers or businesses is extremely effective. The key is to find the right list of consumers or businesses to market to. Having the right...