Smart Marketing during the Holiday Season
The holiday season is just around the corner and many businesses are winding down their marketing efforts, deciding to pick things up in the New Year. Now is the perfect time to reach out to current clients and new prospects with a holiday themed mail piece. I can’t...
Importance of Target Marketing
Direct marketing should invoke customer involvement, not irritation. The purpose behind direct marketing is to build a healthy engagement with your prospect. It’s always nice when a direct marketing campaign results in a hard sale, but if they aren’t ready to make the...
Canada’s new anti-spam law
Touted as one of the aggressive and strict anti-spam laws in the world, Canada’s CASL (Canadian Anti-Spam Legislation) is slated to come into full effect July 01, 2014. If you are planning an email or sms/text campaign in Canada, you should make sure you are clearly...
Increase Click Rates
According to MailerMailer’s 13th Annual Email Marketing Metrics Report, . Messages with the most number of links (21+) received the highest click rate of 2.8%, while messages with the fewest number of links (1 to 5) received the lowest click rate of 1.2% .
Click Rates
Here’s a breakdown of the best day and time to send out an email blast based on the best click rates. The click rate measures the number of recipients who clicked one or more links in the email message. This statistic was based on unique clicks within the message. ...
Open Rates
Here’s a breakdown of the best day and time to send out an email blast based on the best open rates. The open rate measures how many people viewed or opened a specific message. Keep in mind, when looking at how scheduling affects open rates, it's important to...
Owner Deployed Email Lists
Before we can discuss the pros and cons of each type of email list, we need to explain the differences between owner deployed and released email lists. With an owner deployed list, you will not receive a physical email list. You pay for the deployment of your message...
Using Direct Mail for Fundraising
How do you ask a person to donate if they have never donated before? What type of list should you use? How much should you ask for? If you’re just starting in direct mail and then you’re probably looking for donor acquisition. Aim to acquire as many donors as...
Email open and click rates showing increase
Email open rates increased 13.5% to 31.1% This is according to a report from Epsilon that compared the first quarter of last year to the first quarter of 2013. Click rates also increased over last year, reaching 5.1%.
Direct Mail vs Email
According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%. However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than the costs of deploying an email campaign.