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Direct Mail vs Email

According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%. However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than the costs of deploying an email campaign.

Top Direct Mail Actions

According to a recent study conducted by the UK Direct Marketing Association, these are the top three actions taken by consumers after they receive a mail piece from a company that they are interested in: visit the company’s website (44%) search online for more...

QR Codes and Direct Mail

QR codes are springing up everywhere.  They’re on movie posters, in the pages of magazines, on billboards; you can even find them on bags of your favorite coffee beans.  So what exactly are these funny looking black and white squares? They’re called QR codes, or Quick...

Direct Marketing ROI

It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown:   B2B For customer acquisition, marketers report email (39.8%) as the...