by Prospects Influential | Mar 5, 2015 | Direct Marketing Articles
There’s no denying it, the Internet has radically changed the way businesses market themselves. That doesn’t necessarily mean direct mail has become obsolete. Business owners can still reach out to prospects and generate sales using direct mail marketing. In this, the...
by Prospects Influential | Nov 6, 2014 | Direct Marketing Articles
The holiday season is just around the corner and many businesses are winding down their marketing efforts, deciding to pick things up in the New Year. Now is the perfect time to reach out to current clients and new prospects with a holiday themed mail piece. I can’t...
by Prospects Influential | Sep 6, 2013 | Direct Marketing Stats
According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%. However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than the costs of deploying an email campaign.
by Prospects Influential | Jul 24, 2013 | Direct Marketing Stats
According to a recent study conducted by the UK Direct Marketing Association, these are the top three actions taken by consumers after they receive a mail piece from a company that they are interested in: visit the company’s website (44%) search online for more...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Articles
QR codes are springing up everywhere. They’re on movie posters, in the pages of magazines, on billboards; you can even find them on bags of your favorite coffee beans. So what exactly are these funny looking black and white squares? They’re called QR codes, or Quick...
