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Direct Marketing ROI

It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown: B2B For customer acquisition, marketers report email (39.8%) as the...

Direct Mail Tips

Begin with the Mail Piece A direct mail advertisement should be attractive and well designed. Size, dimension, layout and color are important elements to consider when developing your piece. Personalize your message Make an irresistible offer and promote it in the...