by Prospects Influential | Jul 11, 2013 | Direct Marketing Stats
It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown: B2B For customer acquisition, marketers report email (39.8%) as the...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Articles
How many of you are disappointed when you check your mail and nothing is there. Even though all you were expecting were bills or ‘junk’ mail. It’s a little sad opening your mail box and finding it empty. Why do you think that is? The answer is simple. We like to get...
by Prospects Influential | Jun 3, 2013 | Direct Marketing Articles
Prospects Influential List Brokers have over 30 years of experience in the direct marketing industry. Here are some pointers we learned over the years: Determine your budget. Know how many sales (or new customers) you need to generate in order to make a profit....
by Prospects Influential | Jun 1, 2013 | Direct Marketing Articles
Begin with the Mail Piece A direct mail advertisement should be attractive and well designed. Size, dimension, layout and color are important elements to consider when developing your piece. Personalize your message Make an irresistible offer and promote it in the...
by Prospects Influential | May 7, 2013 | Direct Marketing Articles
The Direct Marketing Lists you choose will determine the success of your marketing campaign. But with so many direct marketing lists out there, how do you find the right lists for your needs. It’s important to educate yourself, whether you decide to find the lists...