by Prospects Influential | Apr 3, 2018 | Direct Marketing Articles
When it comes to direct marketing, telemarketing is probably the most disliked method among both businesses and consumers. There was a time when telemarketing was huge, but over the years, telemarketing has gained a negative reputation as people generally associate it...
by Prospects Influential | Apr 12, 2016 | Direct Marketing Articles
Setting a budget for your company’s direct marketing campaigns The key benefit of direct marketing is that you are marketing directly to prospects within your target market, as opposed to trying to market to everyone and hoping for the best. For this reason...
by Prospects Influential | Oct 19, 2015 | Direct Marketing Articles
You’ve just purchased a targeted telemarketing list. Now what? Now your sales representatives begin cold calling that list. Cold calling can be very effective, but all too often, the sale is hindered by poor cold calling etiquette. As a result, prospects are turned...
by Prospects Influential | Jun 1, 2013 | Direct Marketing Articles
Telemarketing is an excellent way to reach consumers and get your message out there. Despite recent DNC legislation, the phone is still a powerful way for businesses to do business. The fact of the matter is telemarketing works and there are still many ways to get...
by Prospects Influential | May 7, 2013 | Direct Marketing Articles
The Canadian Do Not Call List was originally modeled after the American version. Generally, the two bills are similar. If you’re making calls in Canada, here are some similarities to expect in the Canadian Do Not Call List laws: The “Existing Business...
