Consumer Lists
Popular Data Lists
Consumer Mailing List
Mailing lists are the oldest and most common form of direct business marketing. They have been used to market products and services to consumers and businesses since the late 1800’s! Direct mail can range from plain letter mail to colourful eye-catching postcards to multi-page catalogs. Our list brokers will find the perfectly targeted consumer list for you next direct mail campaign.
A direct mail piece can be designed to make an instant sale or simply inform the recipient about your business’s product and/or services. Whatever the desired outcome of a business mail campaign, one fact remains – using a direct mailing list is a proven and cost-effective way to reach out to targeted prospects.
While no consumer business mailing list is perfect, depending on the company you use to get your consumer list, your mailing list may include outdated information. If you’re looking for direct mailing lists, it’s essential that you purchase your consumer mailing lists from a company that updates its database regularly and provides the most current information available. That’s why having Prospects Influential List Brokers do the leg work for you is so valuable. Our list brokers know when each direct mailing list was last updated, how often is it updated, where the data is sourced and what the accuracy guarantee is.
All of the business mailing lists our list brokers provide are refreshed on a regular basis, updated with any “do-not-mail” requests, change of addresses and/or deceased contact names. Each mailing list will include name and mailing complete address. Our list brokers recommend that you consider more targeted direct mailing lists to maximise your results. A successful direct mailing list is one that uses many selects, narrowing down the field and better targeting your prospective customers. mailing list costs are determined by the source, the select criteria, and the volume ordered (minimum order quantities may apply).
Our list brokers can also provide Multi-Channel Lists which will allow you to combine your Direct Mailing list with a Telemarketing and/or Opt-in Email campaign.
If you want to narrow the criteria even more, ask our list brokers about our Consumer Specialty Lists.
Why Choose Our Consumer Mailing List Services
Access to High-Quality Consumer Data
Our Consumer Mailing List options are sourced from reputable data providers and refreshed regularly to maintain accuracy. We remove outdated addresses, update change-of-address records, and honor do-not-mail requests to ensure your direct mail reaches active households.
Expert List Broker Consultation
We don’t just sell lists—our experienced list brokers consult with you to understand your target audience, campaign goals, and budget. We recommend the best Consumer Business Mailing List sources and targeting criteria to maximize your response rates and ROI.
Extensive Targeting Options
Narrow your Consumer Mailing List using demographic selects such as age, gender, income level, homeownership status, presence of children, home value, geographic location, and lifestyle interests. The more targeted your list, the better your results.
Multi-Channel Marketing Ready
Combine your Consumer Mailing List with our Consumer Email List and consumer telemarketing lists for integrated multi-channel campaigns that significantly improve response rates.
Standard & Select Data Fields
Standard Consumer Mailing List Data
- Full Name
- Complete Mailing Address
- ZIP Code
Available Enhancement Selects
- Email Address (for Consumer Email List integration)
- Phone Number
- Age Range
- Gender
- Income Level
- Homeowner vs. Renter
- Home Value
- Presence of Children
- Marital Status
- Education Level
- Occupation
- Lifestyle Interests
- Purchase Behavior
The availability of selects varies by list source. Our list brokers will advise which targeting options are available and most effective for your specific campaign.
Common Uses for Consumer Mailing Lists
Direct Mail Campaigns:-
Use our Consumer Mailing List to send postcards, letters, catalogs, brochures, and promotional offers directly to households interested in your products or services.
Product Launch & Promotions
Target specific consumer segments with your Consumer Business Mailing List for new product announcements, seasonal promotions, or special discount offers.
Local Business Marketing
Reach consumers in specific geographic areas—by ZIP code, city, county, or radius targeting—to drive foot traffic to retail locations, restaurants, or service businesses.
E-commerce Customer Acquisition
Acquire new customers for online businesses by mailing catalogs, promotional codes, or special offers using targeted Consumer Mailing List data.
Nonprofit Fundraising
Reach potential donors through direct mail appeals using consumer lists filtered by charitable giving history and demographic profiles.
How Our List Brokers Maximize Your Success
Define Your Target Audience
Our list brokers work with you to identify your ideal customer profile based on demographics, psychographics, purchase behavior, and geographic preferences.
Recommend Optimal Data Sources
As list brokers, we have access to multiple Consumer Mailing List providers. We recommend the best sources for your specific needs, comparing quality, coverage, and pricing.
Advise on Targeting Strategy
We guide you on which selects will improve targeting and response rates. Our brokers know which combinations work best for different industries and offer types.
Multi-Channel Campaign Strategy
We help you design integrated campaigns combining your Consumer Mailing List with Consumer Email List and telemarketing options for maximum impact.
Multi-Channel Marketing Options
Direct Mail + Email:-
Combine postal mail with email follow-up using our Consumer Email List to reinforce your message across multiple touchpoints and increase response rates.
Direct Mail + Telemarketing:-
Enhance your Consumer Mailing List campaign with phone follow-up to qualified prospects for appointment setting or sales conversion.
Integrated Multi-Touch Campaigns:-
Maximize ROI by reaching consumers through multiple channels—mail, email, and phone—creating repeated brand impressions that drive action.
Consumer Mailing List Pricing
Consumer Mailing List costs are determined by:
- Data source and quality level
- Select criteria and targeting specificity
- List volume and order size
- Minimum order quantities (vary by source)
Our list brokers provide transparent pricing and help you balance targeting precision with budget requirements. More targeted lists may cost more per record but typically deliver better response rates and ROI.
Things to keep in mind when using direct mailing lists:
- Have a realistic budget. The direct mailing list cost is only one component. Make sure you consider the cost of printing and postage.
- Perfect your mail piece. Remember size and dimension will affect the cost of postage, while the layout and color are essential to capturing your prospects’ attention.
- Personalize your message. Mail that is personalized receives much more attention that unaddressed mail. It increases the chance your mail will be opened instead of just tossed in the trash.
- Target, target, target. The direct mailing list you decide on will make or break your marketing campaign. Seriously consider who you are trying to reach.
Get Your Consumer Mailing List Today
Ready to launch a successful direct mail campaign? Our list brokers will help you build the perfect Consumer Mailing List to reach your target audience.
Contact us for:
- Free list count for your targeting criteria
- Consumer Mailing List and Consumer Email List pricing
- Expert consultation on campaign strategy
- Guidance on which selects maximize results
- Multi-channel marketing recommendations
Why Work With Prospects Influential List Brokers
Access to Thousands of Lists
We provide access to thousands of Consumer Mailing List and Consumer Business Mailing List options from reputable providers nationwide.
Superior Customer Service
When you request a quote, our experienced list brokers contact you directly by phone to fully understand your marketing campaign requirements and recommend customized solutions.
Expert Guidance
Our brokers know when each list was last updated, how often it’s refreshed, where the data is sourced, and what the accuracy guarantee is. We ask the questions you might not think to ask.
No Vendor Lock-In
As independent list brokers, we’re not committed to any specific list company. We provide multiple options so you can choose the best Consumer Mailing List for your needs and budget.
Let us assist you! We’ll guide you through the process of crafting the precise Consumer Mailing List you desire, provide list counts, ascertain the necessary contact fields, and furnish you with a no-obligation quote.
Build Your Consumer Mailing List | Get Started Today
Frequently Asked Questions
A consumer mailing list is a database of contact information for individual consumers, including names, postal addresses, email addresses, and demographic details like age, income, gender, and purchasing behaviors. These lists enable businesses to reach potential customers with personalized direct mail campaigns targeted to specific demographics and lifestyle preferences.
Consumer mailing lists target individual customers based on demographics, interests, and behaviors, while business mailing lists focus on companies and decision-makers within organizations. Consumer lists contain personal information like household income and homeownership status, whereas business lists include professional details like job titles, company size, and industry classifications.
Standard consumer mailing lists include first and last names, complete mailing addresses, age, income, gender, marital status, homeowner/renter status, home value, and length of residence. Premium selects offer enhanced data including education level, occupation, ethnicity, religion, voter preference, net worth, investment types, life stage indicators (new parent, recent home buyer), and health-related information.
Consumer mailing lists typically range from $50 to $250 per thousand names (CPM), which translates to approximately $0.05 to $0.25 per contact. Basic consumer lists compiled from public records cost $0.03 to $0.10 per contact, while targeted lists filtered by specific demographics range from $0.10 to $0.30 per contact. Behavioral or specialty lists with purchasing history data can cost $0.25 to $1.00+ per contact due to their precision and effectiveness.
Pricing varies based on list quality and verification level, targeting specificity (more targeted selects cost more), data recency and update frequency, number of data fields included, list size and minimum order requirements, and whether the list is purchased outright or rented for limited use. Premium selects like exact child age, wealth percentile, or recent life events command higher prices due to enhanced targeting capabilities.
Renting is the most common approach, allowing one-time access or unlimited access over a specified period at lower upfront cost. Buying a list requires higher upfront investment but allows unlimited use without time restrictions or rental agreements. The decision depends on campaign frequency, budget constraints, and whether ongoing access to the same contacts is needed.
Request sample data showing actual contact information rather than just column headers to evaluate data completeness and format. Ask about data sources, verification methods, update frequency, and whether the provider offers delivery guarantees or replacement policies for undeliverable addresses. Request references from existing customers to assess provider reputation and list performance.
Ready to create a business list?
Let us assist you! We’ll guide you through the process of crafting the precise contact list you desire. They will provide you with the list count, ascertain the necessary contact fields, and furnish you with a no-obligation quote.