Your Direct Marketing Methods Should Complement, Not Compete
A common challenge for marketers is deciding which direct marketing method they should use. Should you try a Direct Mail? Telemarketing to a list of prospects? Maybe an email campaign? According to the Direct Marketing Association, direct mail is starting...
What Does Direct Marketing Cost?
Setting a budget for your company's direct marketing campaigns The key benefit of direct marketing is that you are marketing directly to prospects within your target market, as opposed to trying to market to everyone and hoping for the best. For this reason alone,...
Common Target Markets
A target market is the group of people you want market your product or service to. Location, income, age, and occupation are just a few of the demographics that can make up a target market. The key is finding the perfect group to market to. If you try to reach out to...
Do’s and Don’ts of Cold Calling
You’ve just purchased a targeted telemarketing list. Now what? Now your sales representatives begin cold calling that list. Cold calling can be very effective, but all too often, the sale is hindered by poor cold calling etiquette. As a result, prospects are turned...
What is a List Broker?
Every business owner, big or small, should know the importance of direct marketing. Marketing directly to a certain group of consumers or businesses is extremely effective. The key is to find the right list of consumers or businesses to market to. Having the right...
Direct Mail Today
There’s no denying it, the Internet has radically changed the way businesses market themselves. That doesn’t necessarily mean direct mail has become obsolete. Business owners can still reach out to prospects and generate sales using direct mail marketing. In this, the...
Right Target Market for Your Business
It’s easy to market to everyone, but doing so will seldom get you the results you are looking for. The majority of consumers or businesses out there have no interest in what you have to sell. You need to take an objective look at your product and your current...
Smart Marketing during the Holiday Season
The holiday season is just around the corner and many businesses are winding down their marketing efforts, deciding to pick things up in the New Year. Now is the perfect time to reach out to current clients and new prospects with a holiday themed mail piece. I can’t...
Importance of Target Marketing
Direct marketing should invoke customer involvement, not irritation. The purpose behind direct marketing is to build a healthy engagement with your prospect. It’s always nice when a direct marketing campaign results in a hard sale, but if they aren’t ready to make the...
Canada’s new anti-spam law
Touted as one of the aggressive and strict anti-spam laws in the world, Canada’s CASL (Canadian Anti-Spam Legislation) is slated to come into full effect July 01, 2014. If you are planning an email or sms/text campaign in Canada, you should make sure you are clearly...