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Direct Mail Today

There’s no denying it, the Internet has radically changed the way businesses market themselves. That doesn’t necessarily mean direct mail has become obsolete. Business owners can still reach out to prospects and generate sales using direct mail marketing. In this, the...

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Increase Click Rates

According to MailerMailer’s  13th Annual Email Marketing Metrics Report, . Messages with the most number of links (21+) received the highest click rate of 2.8%, while messages with the fewest number of links (1 to 5) received the lowest click rate of 1.2% .

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Click Rates

Here’s a breakdown of the best day and time to send out an email blast based on the best click rates. The click rate measures the number of recipients who clicked one or more links in the email message. This statistic was based on unique clicks within the message.   ...

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Open Rates

Here’s a breakdown of the best day and time to send out an email blast based on the best open rates.  The open rate measures how many people viewed or opened a specific message.   Keep in mind, when looking at how scheduling affects open rates, it's important to...

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