What is a List Broker?
Every business owner, big or small, should know the importance of direct marketing. Marketing directly to a certain group of consumers or businesses is extremely effective. The key is to find the right list of consumers or businesses to market to. Having the right...
read moreDirect Mail Today
There’s no denying it, the Internet has radically changed the way businesses market themselves. That doesn’t necessarily mean direct mail has become obsolete. Business owners can still reach out to prospects and generate sales using direct mail marketing. In this, the...
read moreRight Target Market for Your Business
It’s easy to market to everyone, but doing so will seldom get you the results you are looking for. The majority of consumers or businesses out there have no interest in what you have to sell. You need to take an objective look at your product and your current...
read moreSmart Marketing during the Holiday Season
The holiday season is just around the corner and many businesses are winding down their marketing efforts, deciding to pick things up in the New Year. Now is the perfect time to reach out to current clients and new prospects with a holiday themed mail piece. I can’t...
read moreImportance of Target Marketing
Direct marketing should invoke customer involvement, not irritation. The purpose behind direct marketing is to build a healthy engagement with your prospect. It’s always nice when a direct marketing campaign results in a hard sale, but if they aren’t ready to make the...
read moreCanada’s new anti-spam law
Touted as one of the aggressive and strict anti-spam laws in the world, Canada’s CASL (Canadian Anti-Spam Legislation) is slated to come into full effect July 01, 2014. If you are planning an email or sms/text campaign in Canada, you should make sure you are clearly...
read moreIncrease Click Rates
According to MailerMailer’s 13th Annual Email Marketing Metrics Report, . Messages with the most number of links (21+) received the highest click rate of 2.8%, while messages with the fewest number of links (1 to 5) received the lowest click rate of 1.2% .
read moreClick Rates
Here’s a breakdown of the best day and time to send out an email blast based on the best click rates. The click rate measures the number of recipients who clicked one or more links in the email message. This statistic was based on unique clicks within the message. ...
read moreOpen Rates
Here’s a breakdown of the best day and time to send out an email blast based on the best open rates. The open rate measures how many people viewed or opened a specific message. Keep in mind, when looking at how scheduling affects open rates, it's important to...
read moreOwner Deployed Email Lists
Before we can discuss the pros and cons of each type of email list, we need to explain the differences between owner deployed and released email lists. With an owner deployed list, you will not receive a physical email list. You pay for the deployment of your message...
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