Articles

Choosing a list broker is one of the most consequential decisions in any direct marketing campaign. A good list is the difference between a campaign that generates leads and one that disappears into the void. A poor list wastes your budget, your team’s time, and in some cases, your sender reputation. The problem is that… Continue reading How to Choose a List Broker: 7 Questions to Ask Before Committing to Any Provider

If you’ve ever tried to buy or build a business marketing list, you’ve almost certainly encountered the term SIC code. It might have appeared in a filter on a data platform, in a question from a list provider, or in a spreadsheet column you weren’t quite sure what to do with. SIC codes are one… Continue reading SIC Codes and Business Lists: A Plain-English Guide to Targeting the Right Companies

Something counterintuitive is happening in marketing right now. At a time when digital tools are more powerful, more targeted, and more measurable than ever, physical mail is quietly outperforming email across nearly every key metric. Response rates. Open rates. ROI. Brand recall. In category after category, direct mail is beating email in 2026. And the… Continue reading Direct Mail Is Outperforming Email in 2026: Here’s the Data and Why Your Mailing List Matters More Than Ever

Telemarketing has a reputation problem. Ask most people what they think of outbound calling and you’ll hear complaints about spam calls, robocalls, and unsolicited interruptions at inconvenient times. But ask B2B sales teams what’s working in 2026, and outbound calling still appears near the top of the list. The difference between the telemarketing people complain… Continue reading Business Telemarketing Lists in 2026: What’s Changed, What Compliance Looks Like, and How to Run a Campaign That Actually Works

Every B2B sales and marketing effort eventually runs into the same wall: you know who you want to reach, but you don’t have their contact information. So you start looking. In 2026, the options for finding B2B email addresses and phone numbers are more plentiful than ever. Free tools, paid tools, browser extensions, LinkedIn scrapers,… Continue reading How to Find B2B Email Addresses and Phone Numbers in 2026 — And When to Stop Doing It Yourself

If you’ve ever received a piece of direct mail that felt eerily relevant: the right product, the right offer, the right timing, there’s a good chance geography had something to do with it. Behind the scenes, a marketer made a deliberate decision about where to reach people, not just who to reach.In Canada, that decision… Continue reading Canadian FSA Codes Explained: How Smart Marketers Use Postal Codes for Hyper-Local Targeting

Most B2B marketing claims about open rates are exaggerated. The near 100 percent open rate claim for dimensional mail is not. It is explained by a physical reality that no other marketing channel can replicate. When a three-dimensional package arrives at an office, it gets opened. Not because of clever copywriting. Not because of a… Continue reading What Is Dimensional Mail and Why It Gets a Near 100% Open Rate When Sent to B2B Decision-Makers

Most B2B marketers still believe CCPA does not apply to them. They are wrong, and the gap between that belief and reality has been growing since January 1, 2023. The California Consumer Privacy Act contained a specific exemption for business-to-business contact data. That exemption was always temporary. The California legislature extended it twice. In August… Continue reading The CCPA B2B Exemption Expired: What Every US Marketer Buying Business Contact Lists Must Know Now

QuickBooks powers the finances of millions of small and mid-sized businesses across the US. For B2B marketers selling software integrations, financial services, payroll tools, or business consulting, that user base is one of the most reachable and commercially active audiences available. The challenge is not finding QuickBooks users. The challenge is reaching the right ones… Continue reading QuickBooks Users Email List: How to Reach Them for B2B Outreach

The United States Census Bureau reported 5.62 million business applications in 2025. That is more than any year on record. Business applications in early 2026 are running 19.43% above the same period in 2025. What that means practically is simple. Every month in 2026, hundreds of thousands of new businesses are registering, hiring their first… Continue reading 5 Best New Businesses List Providers in 2026: Newly Registered and Funded Company Databases