Top Direct Mail Actions
According to a recent study conducted by the UK Direct Marketing Association, these are the top three actions taken by consumers after they receive a mail piece from a company that they are interested in: visit the company's website (44%) search online for more...
SMS Click Rates
According to a study lead by Dynmark, SMS messages achieve a high response rate, and much of that engagement occurs in the first 15 minutes. Click rates achieved by SMS messaging outperformed the industry standard of 4%, with retail (8%) and entertainment (14%)...
QR Codes and Direct Mail
QR codes are springing up everywhere. They’re on movie posters, in the pages of magazines, on billboards; you can even find them on bags of your favorite coffee beans. So what exactly are these funny looking black and white squares? They’re called QR codes, or Quick...
Direct Marketing ROI
It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown: B2B For customer acquisition, marketers report email (39.8%) as the...
Direct Mail is Still Effective
How many of you are disappointed when you check your mail and nothing is there. Even though all you were expecting were bills or ‘junk’ mail. It’s a little sad opening your mail box and finding it empty. Why do you think that is? The answer is simple. We like to get...
Direct Marketing Tips for Success
Prospects Influential List Brokers have over 30 years of experience in the direct marketing industry. Here are some pointers we learned over the years: Determine your budget. Know how many sales (or new customers) you need to generate in order to make a profit....
Direct Mail Tips
Begin with the Mail Piece A direct mail advertisement should be attractive and well designed. Size, dimension, layout and color are important elements to consider when developing your piece. Personalize your message Make an irresistible offer and promote it in the...
Telemarketing Tips
Telemarketing is an excellent way to reach consumers and get your message out there. Despite recent DNC legislation, the phone is still a powerful way for businesses to do business. The fact of the matter is telemarketing works and there are still many ways to get...
Canadian & US DNC Regulations
The Canadian Do Not Call List was originally modeled after the American version. Generally, the two bills are similar. If you're making calls in Canada, here are some similarities to expect in the Canadian Do Not Call List laws: The "Existing Business Relationship"...
Buying Direct Marketing Lists
The Direct Marketing Lists you choose will determine the success of your marketing campaign. But with so many direct marketing lists out there, how do you find the right lists for your needs. It’s important to educate yourself, whether you decide to find the lists...