by Prospects Influential | Sep 23, 2013 | Direct Marketing Articles
Before we can discuss the pros and cons of each type of email list, we need to explain the differences between owner deployed and released email lists. With an owner deployed list, you will not receive a physical email list. You pay for the deployment of your message...
by Prospects Influential | Sep 16, 2013 | Direct Marketing Articles
How do you ask a person to donate if they have never donated before? What type of list should you use? How much should you ask for? If you’re just starting in direct mail and then you’re probably looking for donor acquisition. Aim to acquire as many donors as...
by Prospects Influential | Sep 16, 2013 | Direct Marketing Stats
Email open rates increased 13.5% to 31.1% This is according to a report from Epsilon that compared the first quarter of last year to the first quarter of 2013. Click rates also increased over last year, reaching 5.1%.
by Prospects Influential | Sep 6, 2013 | Direct Marketing Stats
According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%. However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than the costs of deploying an email campaign.
by Prospects Influential | Sep 5, 2013 | Direct Marketing Articles
As per a recent survey* of marketers across the country, 27% of consumers and 25% of individuals using their business emails say they are likely to read marketing emails on their mobile devices. This is something to take into account when designing your next email...
