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Owner Deployed Email Lists

Before we can discuss the pros and cons of each type of email list, we need to explain the differences between owner deployed and released email lists. With an owner deployed list, you will not receive a physical email list. You pay for the deployment of your message...

Direct Mail vs Email

According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%. However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than the costs of deploying an email campaign.

Mobile Friendly Emails

As per a recent survey* of marketers across the country, 27% of consumers and 25% of individuals using their business emails say they are likely to read marketing emails on their mobile devices.   This is something to take into account when designing your next email...