by Prospects Influential | Jul 24, 2013 | Direct Marketing Stats
According to a recent study conducted by the UK Direct Marketing Association, these are the top three actions taken by consumers after they receive a mail piece from a company that they are interested in: visit the company’s website (44%) search online for more...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Stats
According to a study lead by Dynmark, SMS messages achieve a high response rate, and much of that engagement occurs in the first 15 minutes. Click rates achieved by SMS messaging outperformed the industry standard of 4%, with retail (8%) and entertainment (14%)...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Articles
QR codes are springing up everywhere. They’re on movie posters, in the pages of magazines, on billboards; you can even find them on bags of your favorite coffee beans. So what exactly are these funny looking black and white squares? They’re called QR codes, or Quick...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Stats
It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown: B2B For customer acquisition, marketers report email (39.8%) as the...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Articles
How many of you are disappointed when you check your mail and nothing is there. Even though all you were expecting were bills or ‘junk’ mail. It’s a little sad opening your mail box and finding it empty. Why do you think that is? The answer is simple. We like to get...