Why buy your direct marketing lists through a list broker rather than directly from a list owner and/or management company? Normally, if you cut out the middleman and buy directly, you can save yourself some money. That’s how it is in most business circumstances, except when it comes to buying direct marketing lists.
A list broker is a professional who specializes in providing targeted marketing lists to businesses for direct marketing purposes. List brokers, such as Prospects Influential, offer many added value services at no additional charge to anyone looking for direct marketing lists meant for their businesses direct mail, telemarketing and email marketing campaigns.
Why You Should Use a List Broker
Here are some of the top reasons to use a list broker for your next direct marketing campaign:
- Access to 70,000 different databases: List brokers have access to a vast number of direct marketing lists that can be customized to meet your specific needs. This ensures that you get the most targeted list possible.
- Time-saving: List brokers can save you a significant amount of time and effort by doing the research and creating a customized list based on your requirements. A list broker knows which lists are good, which are bad and how much you should be paying for it.
- Cost-effective: List brokers can help you save money by providing you with targeted list options that have the highest likelihood to result in conversions so you can focus your resources on reaching the most qualified prospects.
- Targeted marketing: List brokers can provide you with a targeted list of prospects that match your ideal customer profile. This helps you reach your target audience more effectively and efficiently.
- Expertise and knowledge: List brokers have extensive knowledge and experience in the industry. They can provide you with valuable insights into the most effective marketing strategies and help you navigate data privacy laws and regulations.
- Segmentation: List brokers can help you segment your target audience based on various criteria such as age, income, location, and interests. This helps you create a more personalized marketing campaign.
- Customization: List brokers can customize your list based on your specific needs and requirements. They can help you create a list that is tailored to your business goals and objectives.
- Measurement and analysis: List brokers can help you measure and analyze the success of your marketing campaigns. They can provide you with valuable feedback and insights to help you optimize your campaigns and improve your ROI.
- Quality data: List brokers can provide you with accurate and up-to-date information about your target audience, which can help you create more effective marketing campaigns.
- Flexibility: List brokers can work with you to create a list that meets your budget and timeline. They can help you reach your marketing goals on a schedule that works for you.
Added Bonuses of Working With a List Broker
Plus there are many additional added bonuses of working with a list broker:
- Independent Advice: If you work directly with a list company, they only represent their own lists and recommend buying their direct marketing lists instead of the competitions’. There may be alternatives that they aren’t aware of and/or they can’t or won’t suggest since it would be against their company’s best interest. A list broker, on the other hand, can offer you every list available within your target market and other potential lists that might be a good fit for your marketing campaign as well. List brokers are only limited by what’s available to the market.
- Variety: A list broker can provide you with everything from saturation lists to targeted lists such as donors to animal welfare causes. Consumer data, business data, investor data, credit bureau data, donor data, a good list broker can find it for you.
- Price: It doesn’t cost you anything to use a list broker. They leverage their relationships and buying power with vendors and list providers to get you the best price possible.
- Consolidated billing: You pay one list broker instead of many list owners.
- Management of the logistics: Managing your suppression list of existing customers, managing the suppression of previous list buys, etc.
- Historical records: Historical records are kept of past list purchases which helps ensure you don’t waste money buying the same list twice, or a list that performed badly for you in the past
- Mediation: Mediation on your behalf with list owners in case there are mistakes such as lists with companies out of business or with inaccurate information. A list broker has a lot more purchasing power and rapport with the list owner than an individual buyer so they typically would be more willing to offer a make-good.
A List Broker Represents You Best Interests
Think of a list broker as a professional that is representing your best interests within the list industry. You can’t ask questions if you don’t know the right questions to ask. A list broker will ensure that those questions are asked and answered. In selecting list recommendations for you they will look at variables you may not have thought of. Such as: the reputation of the list owner or manager, their experience in dealing with a list source for other clients, how often their data is updated, when it was last updated, how they would handle an issue if one arises, delivery or contact accuracy of their data. If the quality of data appears the same from different sources then how does the cost of one compare to the cost of the other. Then the list broker is able to provide a summary of recommendations based on their answers. This due diligence helps ensure a campaign has the highest chance of success.
Overall, a list broker can help you save time and money while improving the effectiveness of your direct marketing campaigns. They can provide you with access to high-quality data, and the insights that can help you reach your target audience and achieve your business goals. They will provide the expertise and customization to ensure your marketing campaigns are effective and successful.