Smart Marketing during the Holiday Season

The holiday season is just around the corner and many businesses are winding down their marketing efforts, deciding to pick things up in the New Year. Now is the perfect time to reach out to current clients and new prospects with a holiday themed mail piece.

I can’t think of anyone who doesn’t enjoy receiving cards in the mail. They tell us that someone is thinking about us and add to the sense of joy during the holidays. Many people have their cards on display throughout their homes and places of business, presented on the fireplace mantel or strung across windows. Why not have one of your personalized holiday cards added into the mix of holiday decorations.

Whether you are B2C or B2B, if you aren’t doing so already, send out festive cards printed with your logo to your current clientele. A simple card is the perfect way to show your appreciation to your clients, and your vendors as well. Everyone enjoys receiving a traditional holiday card and your small token of thanks will be repaid by having that card displayed for all to see.

Now is also the perfect time to introduce yourself to prospective clients. Many businesses may be able to make a powerful and personal impact this year, with a simple Season Greetings and business card.

Be sure to have your logo printed somewhere on the card, but not to big. You want the festiveness of the card to be the focal point, so it will be put on display. Your logo is the secondary focal point, so you will be remembered.

You don’t want the card to be a full on advertisement for your business or services. Then it becomes no different than a promotional pamphlet or postcard, and will go unnoticed amongst the holiday joviality. If you have marketing material you want to present, stuff it inside the card. You can include a pamphlet advertising your business or include a New Year’s promotion. You can take it one step further and include a small gift, like a branded pen or something similar. You may be surprised how far a small gift can go!

Remember, massive amounts of mail get sent over the Christmas period and in the process many items get lost or delivered late. The earlier you get it out the more chance you have of it being opened and put on display.

Below are the list of shipping deadlines for Canada Post and USPS.