by Prospects Influential | Apr 12, 2016 | Direct Marketing Articles
Setting a budget for your company’s direct marketing campaigns The key benefit of direct marketing is that you are marketing directly to prospects within your target market, as opposed to trying to market to everyone and hoping for the best. For this reason...
by Prospects Influential | Mar 10, 2016 | Direct Marketing Articles
A target market is the group of people you want market your product or service to. Location, income, age, and occupation are just a few of the demographics that can make up a target market. The key is finding the perfect group to market to. If you try to reach out to...
by Prospects Influential | Oct 19, 2015 | Direct Marketing Articles
You’ve just purchased a targeted telemarketing list. Now what? Now your sales representatives begin cold calling that list. Cold calling can be very effective, but all too often, the sale is hindered by poor cold calling etiquette. As a result, prospects are turned...
by Prospects Influential | Mar 11, 2015 | Direct Marketing Articles
Every business owner, big or small, should know the importance of direct marketing. Marketing directly to a certain group of consumers or businesses is extremely effective. The key is to find the right list of consumers or businesses to market to. Having the right...
by Prospects Influential | Mar 5, 2015 | Direct Marketing Articles
There’s no denying it, the Internet has radically changed the way businesses market themselves. That doesn’t necessarily mean direct mail has become obsolete. Business owners can still reach out to prospects and generate sales using direct mail marketing. In this, the...
by Prospects Influential | Nov 24, 2014 | Direct Marketing Articles
It’s easy to market to everyone, but doing so will seldom get you the results you are looking for. The majority of consumers or businesses out there have no interest in what you have to sell. You need to take an objective look at your product and your current...
