by Prospects Influential | Feb 6, 2014 | Direct Marketing Articles
Direct marketing should invoke customer involvement, not irritation. The purpose behind direct marketing is to build a healthy engagement with your prospect. It’s always nice when a direct marketing campaign results in a hard sale, but if they aren’t ready to make the...
by Prospects Influential | Jul 24, 2013 | Direct Marketing Stats
According to a recent study conducted by the UK Direct Marketing Association, these are the top three actions taken by consumers after they receive a mail piece from a company that they are interested in: visit the company’s website (44%) search online for more...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Articles
QR codes are springing up everywhere. They’re on movie posters, in the pages of magazines, on billboards; you can even find them on bags of your favorite coffee beans. So what exactly are these funny looking black and white squares? They’re called QR codes, or Quick...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Articles
How many of you are disappointed when you check your mail and nothing is there. Even though all you were expecting were bills or ‘junk’ mail. It’s a little sad opening your mail box and finding it empty. Why do you think that is? The answer is simple. We like to get...
by Prospects Influential | Jun 3, 2013 | Direct Marketing Articles
Prospects Influential List Brokers have over 30 years of experience in the direct marketing industry. Here are some pointers we learned over the years: Determine your budget. Know how many sales (or new customers) you need to generate in order to make a profit....
