by Prospects Influential | Sep 16, 2013 | Direct Marketing Stats
Email open rates increased 13.5% to 31.1% This is according to a report from Epsilon that compared the first quarter of last year to the first quarter of 2013. Click rates also increased over last year, reaching 5.1%.
by Prospects Influential | Sep 6, 2013 | Direct Marketing Stats
According to the Harvard Business Review, direct mail has a better response rate than email — 25% vs 23%. However direct mail costs (list cost, print cost, postage, etc) are almost 100 times more than the costs of deploying an email campaign.
by Prospects Influential | Sep 5, 2013 | Direct Marketing Articles
As per a 2013 survey* of marketers across the country, 27% of consumers and 25% of individuals using their business emails say they are likely to read marketing emails on their mobile devices. This is something to take into account when designing your next email...
