by Prospects Influential | Apr 3, 2018 | Direct Marketing Articles
When it comes to direct marketing, telemarketing is probably the most disliked method among both businesses and consumers. There was a time when telemarketing was huge, but over the years, telemarketing has gained a negative reputation as people generally associate it...
by Prospects Influential | Mar 10, 2016 | Direct Marketing Articles
A target market is the group of people you want market your product or service to. Location, income, age, and occupation are just a few of the demographics that can make up a target market. The key is finding the perfect group to market to. If you try to reach out to...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Stats
It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown: B2B For customer acquisition, marketers report email (39.8%) as the...
