by Prospects Influential | Jul 11, 2013 | Direct Marketing Articles
QR codes are springing up everywhere. They’re on movie posters, in the pages of magazines, on billboards; you can even find them on bags of your favorite coffee beans. So what exactly are these funny looking black and white squares? They’re called QR codes, or Quick...
by Prospects Influential | Jul 11, 2013 | Direct Marketing Articles
How many of you are disappointed when you check your mail and nothing is there. Even though all you were expecting were bills or ‘junk’ mail. It’s a little sad opening your mail box and finding it empty. Why do you think that is? The answer is simple. We like to get...
by Prospects Influential | Jun 1, 2013 | Direct Marketing Articles
Begin with the Mail Piece A direct mail advertisement should be attractive and well designed. Size, dimension, layout and color are important elements to consider when developing your piece. Personalize your message Make an irresistible offer and promote it in the...
