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Owner Deployed Email Lists

Before we can discuss the pros and cons of each type of email list, we need to explain the differences between owner deployed and released email lists. With an owner deployed list, you will not receive a physical email list. You pay for the deployment of your message...

Direct Marketing ROI

It depends on who your market is! According to Target Marketing’s, Media Usage Forecast 2013, businesses respond better to email marketing, while consumers prefer direct mail. Here’s the breakdown:   B2B For customer acquisition, marketers report email (39.8%) as the...