by Prospects Influential | Mar 11, 2015 | Direct Marketing Articles
Every business owner, big or small, should know the importance of direct marketing. Marketing directly to a certain group of consumers or businesses is extremely effective. The key is to find the right list of consumers or businesses to market to. Having the right...
by Prospects Influential | Mar 5, 2015 | Direct Marketing Articles
There’s no denying it, the Internet has radically changed the way businesses market themselves. That doesn’t necessarily mean direct mail has become obsolete. Business owners can still reach out to prospects and generate sales using direct mail marketing. In this, the...
by Prospects Influential | Nov 24, 2014 | Direct Marketing Articles
It’s easy to market to everyone, but doing so will seldom get you the results you are looking for. The majority of consumers or businesses out there have no interest in what you have to sell. You need to take an objective look at your product and your current...
by Prospects Influential | Nov 6, 2014 | Direct Marketing Articles
The holiday season is just around the corner and many businesses are winding down their marketing efforts, deciding to pick things up in the New Year. Now is the perfect time to reach out to current clients and new prospects with a holiday themed mail piece. I can’t...
by Prospects Influential | Feb 6, 2014 | Direct Marketing Articles
Direct marketing should invoke customer involvement, not irritation. The purpose behind direct marketing is to build a healthy engagement with your prospect. It’s always nice when a direct marketing campaign results in a hard sale, but if they aren’t ready to make the...
by Prospects Influential | Jan 9, 2014 | Direct Marketing Articles
Touted as one of the aggressive and strict anti-spam laws in the world, Canada’s CASL (Canadian Anti-Spam Legislation) is slated to come into full effect July 01, 2014. If you are planning an email or sms/text campaign in Canada, you should make sure you are clearly...