by Prospects Influential | Apr 3, 2018 | Direct Marketing Articles
When it comes to direct marketing, telemarketing is probably the most disliked method among both businesses and consumers. There was a time when telemarketing was huge, but over the years, telemarketing has gained a negative reputation as people generally associate it...
by Prospects Influential | Mar 15, 2018 | Direct Marketing Articles
Despite the popularity of e-marketing, direct mail is still an effective way to reach out to prospective businesses and consumers. It starts with the List. One of the biggest benefits of direct mail is the ability to target the businesses and consumers who are would...
by Prospects Influential | Mar 1, 2018 | Direct Marketing Articles
A common challenge for marketers is deciding which direct marketing method they should use. Should you try a Direct Mail? Telemarketing to a list of prospects? Maybe an email campaign? According to the Direct Marketing Association, direct mail is starting to make a...
by Prospects Influential | Apr 12, 2016 | Direct Marketing Articles
Setting a budget for your company’s direct marketing campaigns The key benefit of direct marketing is that you are marketing directly to prospects within your target market, as opposed to trying to market to everyone and hoping for the best. For this reason...
by Prospects Influential | Mar 10, 2016 | Direct Marketing Articles
A target market is the group of people you want market your product or service to. Location, income, age, and occupation are just a few of the demographics that can make up a target market. The key is finding the perfect group to market to. If you try to reach out to...
by Prospects Influential | Oct 19, 2015 | Direct Marketing Articles
You’ve just purchased a targeted telemarketing list. Now what? Now your sales representatives begin cold calling that list. Cold calling can be very effective, but all too often, the sale is hindered by poor cold calling etiquette. As a result, prospects are turned...